Sponsorships & Promotions

KingCon offers great sponsorship opportunities for our clients! This year we are proud to welcome;


Dark Matter Cafe, Kielder Observatory, Sunderland Astronomical Society, Centre for Life, Darlington College, University of Sunderland, Teesside University, GAME and more!


  • Brand placement with banners and literature
  • Jumbotron Adverts
  • Venue screen sponsorship
  • Zone Sponsorship
  • Direct flyering at event
  • Attraction Sponsorship
  • Ticket sponsorship
  • Website ads
  • Social media packages

Brief Background

KingCon is a large Comic, TV, Film and Gaming Convention in the North East, targeted to engage enthusiasts and families in a trade exhibition styled event with Celebrity Guests, Workshops, Themed environments and activities, Entertainment, Learning and discovery activities, appropriate trade stalls and exhibitions, movie and film props, gaming and social activities, in a theatrical environment that makes KingCon one of the North East’s most popular events.

KingCon follows a story, which helps our guests discover, meet and create throughout the event, and learn while they experience their surroundings. We believe this state of enjoyment allows for our guests to open up more to learning and spending money.

KingCon welcomes previous years partners joining us again, and new educational, inspiring and professional commercial partners joining to help build the content of this event.

When we build our events we make sure that we cover our main core principles of Discover, Meet and Create, which we follow along every aspect of our business decisions. Our message this year is “Inspire future generations to seek careers in Technology, Science and Media.

KingCon is part of Dark Matter Café group, the largest Comic Book and Gaming Cafe in the North East.

Previous Years of KingCon

  • Last years audience ranged 16 – 30 core audience, of which 54% were Male and 46% were Female
  • We saw a significant increase in attending families last year taking it up to 126 of 1000 tickets sold were to families, 234 bought multiple tickets and age 14 – 35
  • Guests came from Durham, Darlington, Newcastle and Sunderland, Middleborough and surrounding areas up to Scotland and as far as London in the South.
  • Durham, Sunderland and Darlington postcodes were the most popular, though were also the primary focus areas for Marketing.
  • Primary interests – Gaming and Tech Exhibits, Trading Cards and Video Games, Comics, Films and TV Animation and Sci-Fi
  • This was a buying audience rather than a browsing audience spending on average £50-60 per head (calculated by transaction numbers, overall revenue and total ticket sales)
  • Last years feed back was 100% positive by traders and attendees
  • Average dwell time was 3 hours

Partner Benefits

  • Brand presence, and product displays in venue
  • Multiple screens throughout the venue
  • Jumbotron
  • Stations for workshops or experience zones throughout the venue for technology and gadgets
  • Use of Richard the Dinosaur (3m long dinosaur) for stores
  • Nominated Charity Support
  • Brand dominance on Marketing activity through sponsorships
  • Marketing distribution for estimated 3000 guests per day in an unsaturated area of the country.
  • Data and audience research first hand and gathered 3rd party 

Please contact dan@kingcon.co.uk for more information on Sponsorship and Partnerships